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AMERICANS CHOOSE MONEY OVER SEX!

According To Independent Poll For The Rich Dad Company

Phoenix, AZ – March 29, 2004 -- Show me the Money! That’s what 2 out of 3 Americans said when asked, “Which would you rather have – more sex or more money?”

In a national independent poll of 1001 adults about Americans and their Money, Americans said that if given the choice, they would choose having more money over having more sex. The poll was conducted by Blum & Weprin Associates for The Rich Dad Company, the organization that teaches personal finance and business to people throughout the world,

The poll also revealed that the rich are different - they think about their money more, but worry about it less. 55% of those making $150k+ spend a lot of time planning for their financial futures, but only 14% of the wealthy spend time worrying about their finances. At the other end of the income scale, 45% of those making under $50k spend their time worrying about their money, but only a quarter of them (25%) spend much time managing it or planning for retirement.

According to Robert Kiyosaki, co-founder of The Rich Dad Company and best-selling author of the Rich Dad Poor Dad Series of personal financial books, although 72% of Americans believe that telling their children to get a safe, secure job is the best way of securing a bright financial future, that advice might be the fastest road to financial debt.

“Americans need to wake up!” says Kiyosaki. “Safe, secure jobs are about as common as an Indian head nickel and carry the largest tax liability. In this new economy parents should be telling their children to get a financial education, learn the difference between an asset and a liability, and rather than work for money, learn how to get their money to work for them.”

45% of Americans say they feel more in control of their family’s personal finances today as compared to five years ago, but are they really? The survey results point out several disparities between what people think they are doing and what they are actually doing with their money.

· Even though two thirds (64%) of respondents said they are taking control

of their money and their investments (q. 10) Less than one third of Americans (27%) are actually investing their money in investments that they control (q.12).

· Putting money away for a rainy day? Not likely. Although more than half of those polled think they will be able to retire by age 65; 2 out of 3 respondents could only go without a job for one year or less before completely running out of money – 40% could only last for 3 months or less.

· With a $10,000 windfall, only one quarter of Americans would get their money to work for them by investing it, while almost half would spend it on luxury items or to pay off bills.

· When asked where they received their financial educations, a mere 4% of Americans received any kind of financial education in school, and 31% admitted that they never received any financial education at all.

About Rich Dad

The Rich Dad company teaches personal finance and business to people throughout the world through books, products and seminars. The company was founded by Robert T. Kiyosaki, Kim Kiyosaki and Sharon Lechter, and is best known for its best selling Rich Dad Poor Dad Series of personal finance books. Additional books in the Rich Dad Series include: Rich Dad’s Cashflow Quadrant, Rich Dad's Guide to Investing, Retire Young Retire Rich, Rich Dad's Rich Kid, Smart Kid, Rich Dad’s Prophecy, Rich Dad’s Success Stories and the soon-to-be-published Rich Dad’s Who Took My Money?

Methodology

This telephone poll was a random sample of 1001 adults in all 50 states.

Select Survey Results attached * Scroll Down for results ...

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CASHFLOW Technologies

National Survey Results

N = 1001 U.S. adults

1. About how often would you say you worry about your personal finances:

Tot M F <$50K $50-100K $100K+

1. Every day? 24% 25% 22% 31% 19% 15%

2. Every few days? 12 9 15 14 14 9

3. Once or twice a month? 21 20 21 22 19 23

4. Several times a year 7 6 8 6 11 8

5. Or, hardly ever? 34 36 32 26 34 46

6. NS/Ref 2 2 2 1 2 3

2. Would you say that compared to 5 years ago, you feel you are more in control, less in control or just as much in control of your family’s personal finances?

Tot M F <$50K $50-100K $100K+

1. More 45% 47% 43% 41% 51% 50%

2. Less 17 14 19 24 11 11

3. Just as much 37 37 37 34 37 38

4. NS/Ref 1 1 3 2 1 -

3. At what age do you think you will be able to retire

Tot M F <$50K $50-100K $100K+

1. Under 40 2% 2% 2% 2% 1% 3%

2. 41-50 8 9 7 6 11 10

3. 51-60 27 32 22 21 32 35

4. 61-65 26 23 28 25 29 28

5. Over 65 19 17 21 27 15 14

6. Never be able to retire 4 3 5 5 4 2

7. Never want to retire 4 6 2 2 4 2

8. NS/Ref 10 7 12 11 4 6

4. If you unexpectedly received $10,000 what would you do with it first?

Tot M F <$50K $50-100K $100K+

1. Take a dream vacation 4% 5% 4% 3% 4% 5%

2. Go on a shopping spree 1 1 2 1 1 2

3. Buy a new car? 5 4 5 6 5 3

4. Pay off bills 36 32 39 45 34 22

5. Put it in a savings account 25 23 26 24 23 28

6. Buy investments such as

stocks, bonds or rental properties 25 30 21 15 33 38

7. NS/Ref 4 4 4 5 2 3

5. Other than going to work and paying your bills, how often do you devote time to your financial future? Tot M F <$50K $50-100K $100K+

1. Every day? 15% 17% 13% 13% 16% 17%

2. Every few days? 14 16 12 11 12 22

3. Once or twice a month? 31 31 32 29 36 26

4. Several times a year 15 15 15 16 16 20

5. Or, hardly ever? 22 19 25 28 18 15

6. NS/Ref 3 2 4 3 1 -

6. Which would you rather have - more sex or more money?

Tot M F <$50K $50-100K $100K+

1. More sex 21% 29% 14% 13% 27% 34%

2. More money 67 62 72 77 63 53

3. NS/Ref 12 9 15 9 10 13

7. Other than the basics such as managing your checkbook, from where have you gotten the majority of your financial guidance?

Tot M F <$50K $50-100K $100K+

1. Family 26% 23% 28% 29% 30% 11%

2. School teachers 4 4 5 4 5 5

3. Financial advisors or brokers 20 21 20 15 23 31

4. Books 12 16 10 9 12 26

5. Television 1 2 1 1 1 1

6. Or did you never really get any guidance about managing your finances?

31 29 33 36 26 23

7. NS/Ref 5 6 4 5 3 3

8. Which one of the following do you think would be the easiest way for you to learn about managing your money?

Tot M F <$50K $50-100K $100K+

1. Watching a television show? 11% 11% 12% 15% 10% 3%

2. Reading a book? 30 30 31 29 30 42

3. Attending a seminar? 28 26 29 28 36 21

4. Researching the internet? 21 23 18 19 18 28

5. NS/Ref 10 10 10 10 5 6

10. Based upon today’s economy, which one of the following ways do you believe could best provide for your financial future?

Tot M F <$50K $50-100K $100K+

1. Taking control of your money and investments?

64% 67% 62% 60% 67% 68%

2. Finding someone else to manage your money for you?

15 13 16 13 17 20

3. Letting your employer's retirement plan or social security take care of you?

16 16 17 21 14 9

4. NS/Ref 5 4 5 5 2 3

12. Which one of the following is your primary method of preparing financially for your “after-working” years?
Tot M F <$50K $50-100K $100K+

1. Saving 10% 9% 11% 12% 8% 1%

2. Investing in 401K or employer savings plans
28 26 31 26 38 26

3. Investing in mutual funds 9 11 8 7 11 14

4. Investing in stocks and bonds 10 13 8 9 11 14

5. Investing in rental real estate 11 12 9 10 9 19

6. Building a business to sell or have others run
6 7 6 4 8 10

7. Or are you not doing anything to prepare financially for your after-working

years? 15 13 17 22 9 5

8. NS/Ref 10 10 11 10 6 8

13. If you lost your job today, would you:

Tot M F <$50K $50-100K $100K+

1. Try to get a comparable job even if it takes a long time?
26% 26% 26% 21 % 31% 37%

2. Become self-employed or start your own business?

20 24 17 14 26 26

3. Go back to school? 12 11 14 16 9 9

4. Take a lower paying job if it were immediately available?
28 27 29 37 25 17

5. NS/Ref 13 12 14 12 8 11

14. If you stopped working today and had no salary, for how long could you afford to cover your current monthly expenses:

Tot M F <$50K $50-100K $100K+

1. Less than 1 month 15% 13% 17% 24% 7% 5%

2. 1 -3 months 25 24 26 33 22 14

3. 4-12 months 21 23 18 16 31 22

4. 1-2 years 13 15 11 8 18 16

5. 3-5 years 6 7 4 3 6 14

6. 6-10 years 2 2 2 2 3 4

7. Or, indefinitely 10 9 10 5 10 16

8. NS/Ref 9 8 10 9 3 9

15. Do you believe your child’s financial future is dependent upon them having a safe, secure job, or don’t you?

Tot M F <$50K $50-100K $100K+

1. Yes 72% 69% 75% 74% 74% 71%

2. No 17 19 15 16 16 20

3. NS/Ref 11 11 10 10 10 8

Methodology

This telephone poll of a random sample of 1001 adults in all 50 states was conducted for CASHFLOW Technologies by Blum & Weprin Associates, Inc. on February 11^th-15^th, 2004.

The sample was based on an RDD design which draws numbers from all existing telephone exchanges in all 50 states, giving all phone numbers, listed and unlisted, a proportionate chance of being included. Respondents were selected by a method intended to insure a correct balance. The estimated average sample tolerance for data is + 3% at the 95% confidence level. That is, the chances are about 19 out of 20 that if all households with telephones were surveyed with the same questionnaire, the results of the complete census would not be found to deviate from the poll findings by more than 3 points. Error for subgroups is higher. Differences among subgroups not noted above should not be used.

Note from Viveca: What I Love about Robert T. Kiyosaki's work ... 5-6 years ago he changed my life. I am an English Major with a math complex and I assumed that I was dumb - didn't have the brain for - could not manage money ... WRONG! This is an easy read that show me "how to" get it all together!

Read his book - get all your friends to read Rich Dad Poor Dad then! get "The Game - Cashflow 101" and play "The Game" at least ten times ... I hope this message in a bottle inspires you to learn more, take action and earn the financial results you deserve.
MONEY doesn't have to hurt ... click on "The Book" and explore ...

Now ... Enjoy this special report ... eye opening! What would you choose?! Love On! Viveca

P.S. When you're done click here to read our interview transcript - Robert T. Kiyosaki speaks out on the topic of Money & Love!!!

Radio Interview
Where is Love? in the bank...

An Intimate Conversation with Robert T. Kiyosaki,
Best-Selling author, Rich Dad Poor Dad
Guest Host: Mari Smith, MillionDollarRelationships.com

Click here for transcript ...